Mobile SEO is an important part of any website, but how do you know if your site ranks well for mobile search? And why does it matter?
Search engine optimization can seem overwhelming with all the new algorithms. But there are ways to make your site rank better without too much effort, and that’s what this guide is all about.
Why mobile SEO matters
Understanding mobile SEO is important because it impacts your website’s performance. Google, for example, has announced that it will now use page-load speed as a ranking factor for its mobile search results. So, if you have a site with a lot of ads and little content, this could result in your site not performing well on mobile phone screens.
The first step to optimizing your website for mobile browsers is making sure it’s responsive. That means no matter what device someone uses to visit your site, the layout will adjust accordingly to fit the screen dimensions. If you take the time to make your site responsive, then visitors will find navigating through each page much easier.
Another step you can take to increase the performance of your website is by reducing its load time. This means lessening the number of images and other media on a page loading quicker on a mobile browser. You can also use lightweight video or audio formats like MP4 instead of MP3 or AVI formats.
How ranking for mobile search works
Search engine optimization is just as important for mobile optimization. Mobile SEO is all about ranking your site well on search engines like Google and Bing for what people are looking for on their phones. Ranking higher in search engines will make it easier to reach people searching on their phones, increasing the likelihood of conversion. The main point is getting your site to rank higher in search engines for keywords that are relevant to what you offer.
How to rank for mobile search
Ranking for mobile search is just as important as ranking for desktop. This is because more than half of all searches are done on mobile, and if your site isn’t optimized for mobile, it may be difficult to rank well.
Here are some quick tips on how to rank for mobile search:
1. Address Mobile-Friendly Ranking Factors
Google has its own set of rules regarding ranking factors, so you need to make sure your site meets its requirements. You want to look at the page loading speed and choose a hosting company that offers fast load times and excellent customer service. You also want to ensure that your site design or theme can be viewed clearly on all devices and browser sizes. A responsive design will allow your website to work seamlessly across any device without clunky scrolling or constantly having to zoom in and out.
2. Keep Mobile SEO In Mind When Creating Content
This means writing content with keywords that would typically be searched through a phone, such as “shoe store near me” or “best restaurant in town” rather than “shoes” or “restaurant” (which people would search through a computer). If you mention products like restaurants, hotels, theaters, etc., you want that information included with the address and phone number on the appropriate page of your website. This way, users don’t have to dig too deep for the information they’re looking for.
Get an SSL Certificate for your site.
The first step is to get an SSL certificate for your site. This will show up in the URL of your website, and it helps to keep people’s data safe when they visit. It also helps Google trust that your site isn’t a low-quality or phishing scam.
Optimize your site for speed
The speed of your site is an important factor for ranking well in mobile search. The faster your site loads, the higher it will rank compared to other sites. Creating a mobile-optimized version of your site has an even better chance of ranking well.
Make sure you’re using keywords in the right places.
Keywords are what help people find your site when they search on Google. If you’re not using keywords in the right places, then your site won’t be found. When you are writing new content for your site, it’s important to include keywords in the following areas:
– Title tags
– Meta descriptions
– Alt images
– First paragraph of the article
– List of topics discussed in the article
Now that you know the basics of mobile SEO, it’s time to get started.
You can do a few things today to make sure your site is ready for the new wave of mobile traffic. Keep these tips in mind, and get ready for a bump in your traffic, leads, and brand awareness.