For most of us, the first major decision that a retailer must take is to convince them that they are being paid a lot more for a product. That’s right. The second major decision is to convince them that they are being paid a lot more for a product. On any project for which they have an obligation, they are required to be honest-to-goodness with their coworkers, customers, and partners, and to take the time to listen carefully to their needs.
In the world of retail, it’s all about numbers. The two most important metrics to a retailer, their profit and sales, are usually determined by the very first decision. They need to convince their C-level executives and accountants that they are doing well in both metrics. And they need to convince the C-level executives and accountants that they are doing well in both metrics. And they need to convince the accountants that they are doing well in both metrics.
When it comes to marketing, the more important decision is to understand the customer. It’s not about how you can sell more of what you do best, it’s about what the customer wants. This can be tricky because we are all different people, we are all different ages, and we have different buying patterns, but it’s important to understand what your customers want.
I just spent a few days in a retail store where we did a small survey and found that the majority of customers are in their mid-to-late 30s. That’s a group that is very interested in new experiences and that just doesn’t have the money for a big store. But its actually a group that is pretty familiar with what makes a good experience.
One of the biggest challenges to successfully marketing a new product or service is that most products or services don’t have a clear target market. So for example, a lot of people aren’t really interested in a “new” car, so the first thing you’ll do is to convince them that a new car is very cool and desirable.
For most things our target market is our friends, families, and colleagues. And a lot of those people are actually interested in the product or service. But if you go into it very carefully, you may find out that the group you are attempting to persuade is interested in a different product or service. Just because they dont care about a specific target doesn’t mean they wont care about something else.
So if you want to sell an expensive new car, you will probably start by making it seem fancy, stylish, and expensive. But youll want to make sure that it isnt just something you dont like the look of. It can also be a great way to convince them that they need to buy something else in order to get them to try a cheaper alternative.
If youve got a bunch of people to convince, make it easy on yourself. People want what they want when they want it, and they want to buy things they want. Ive seen many a retailer get too ambitious with their marketing campaign, and fail to include what they want in their sales pitch. They would rather try and sell them something that they dont like, but then fall on their faces when they need to make the sale that they want.
Make sure you aren’t making a decision that you don’t really want people to buy.
The other major move at retailers is to have their own marketing campaign, and don’t want to sell them. There are a lot of reasons why you should buy something, but I think it has to do with the quality of the product and not the price.
