1. To determine if the business has been successful; 2.
If some of your brand’s existing customers have been successful in the past few years, and some of your existing customer values have been low, you have a great chance of getting rid of them. If they are not successful in the past, and your brand is not winning, then it’s time to remove them from the business. We want this to be known by the team and the customers who are going to work with us.
The three levels of self-awareness, self-talk, and self-belief are the other two. If the business isn’t struggling with it, then the business is stuck. If you are not going to be successful in the one year of the strategic marketing phase, then you can’t get out of the business and make it one year.
If you have a struggling business you are stuck, but if you are a business that is not struggling, then you dont need to be in the strategic marketing business at all. Its the business of your branding and its the business of winning. If your business is struggling, it is no matter how good your marketing is, you are just not going to be able to win.
There is a middle ground between a business that is thriving and a business that is struggling. For example, if you are a small business that is struggling, you can work on getting your brand out there, get your employees to know your brand, and grow your business. If you are a business that is not struggling, you are not going to win.
Branding is about what you say, where you say it, and how it is said, so it is the business of winning. This is very similar to what I described earlier about the importance of knowing your audience and building a brand personality for yourself. But branding can be a full-on effort as well.
Branding is important because it helps you determine how you are going to market your business, how you are going to attract new clients, how you are going to get new customers. So branding is part of a long-term strategic marketing plan. When you are struggling, you can still work on the branding aspect, but it is much more important that you do this first.
The initial idea in the marketing phase of a critical strategic marketing approach is to show that the marketing strategy is going well and the audience is well-positioned to work with it to get the “right” marketing target.
It’s important to have a good set of marketing metrics to back up this. But it’s also important that you are able to measure this. It’s also important that you are not working with the wrong people and that you are not working with the wrong audiences.
The first step in the evaluation process is to create a marketing strategy.