Marketing is a process of acquiring (and keeping) customers. It helps us know what we like to buy, how to get it, and how to sell it. In the case of a restaurant, to be profitable, we need to know what customers like, what they don’t like, and how to change those things. Knowing what our customers like helps us to know what customers are willing to pay for.

The good news is, marketing is a good way to make money. The bad news is, we’re just not getting it. People are getting paid to make great products for free. So if we’re being paid for things, we need to make sure that we get what we want.

We need to know how to make things customers want and are willing to pay for. So we need marketing channels. This is not rocket science, or even marketing 101. To create a great marketing channel, we need to figure out what our customers want. And we need to know how to get it. We need to figure out how to get it to our target audience. How to get it to your target audience is the key.

The first place we want to start is by asking ourselves what we are trying to get from our customers. And this is not an easy question to answer. We may think we are offering something new, or something of interest, or something that we want to add to our product or service. We may think we are getting something for free, but we may not know what we are getting. We may think we are adding something useful, but we may not know what we are adding.

The next trick that we have to look at is getting people to think about how we are marketing our products and services. Marketing is important because it provides a way for us to create a community of people who have the same interests as the people we are trying to reach. Marketing is also the most effective way to get people to know the products and services we want our customers to use.

The process of marketing is the most important thing that we should be doing before we start to get people to think about it. We should be educating ourselves on what we are trying to sell, and how we are doing that. We should also be educating ourselves on how we are marketing ourselves, and how to make sure we are doing it right. This is not always the way it should be done. But if we do it right, it will have a lot more impact.

I’m not sure why marketing channel management is such a hot topic, unless it’s because it’s been around for so long. For most of human history, we have only been marketing ourselves. We have never had to think about how to do marketing channels ourselves, the way we think about marketing channels for products. For most of the last century, the way we thought about marketing channels was that we were getting the product to our customer first.

Marketing is the process of getting customers to buy a product. It’s not a process that requires all the skills that marketing for a product requires. But we’ve got to start thinking about this because all those years of thinking we were getting the product to our customer first, ended up creating a bigger problem for us.

Marketing channels don’t actually create value. They just enable us to get the product to our customers efficiently. They take away unnecessary steps and allow us to focus on the most important things. But we’ve got to start thinking about how to organize these channels because otherwise marketing channels actually create value for us.

The first step is figuring out what to put in marketing channels and then figure out what your customers can’t do without that channel. The result? We have something called “channel management” which is a process to figure out the right marketing channel for each customer and then make sure it works with that customer.


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